Bidtellect

Bidtellect was created with one game-changing mission: to facilitate efficiency in Content Distribution through Native Ad buying, selling, and delivery across the open web.

Bidtellect is the leading paid content distribution platform providing marketers with one platform to execute Native campaigns across all formats and devices including text, imagery and video. Marketers leverage Bidtellect’s proprietary real-time optimization algorithms, first- and third- party data targeting, advanced KPI optimization and a team of industry experts, to drive real results for paid content distribution campaigns to deliver smart advertising. Bidtellect delivers access to the world’s most expansive Native ecosystem of premium placements in order to achieve unparalleled scale.

In my role as Bidtellect’s Chief Technology Officer, I am  responsible for herding cats.  Well...sometimes that's what is feels like. All kidding aside, I am having a great time leading a fantastic team of engineers towards high scaled growth of Bidtellect.

The manifestation of  driving business growth occurs through the management, leadership and oversight of all product, engineering and technology teams at Bidtellect.  Wearing many hats to define product direction, lead the platform engineering team for backend changes, UI/UX for customer facing functionality, and data and optimization teams for performance and delivery. 

I also sit on several boards and councils to hopefully make a difference in the community and the AdTech industry:

• Florida Atlantic University Computer and Electrical Engineering and Computer Science Executive Advisory Board (President)
• Palm Beach Technology Leadership Council
• Florida CIO Inner Circle
• Interactive Advertising Bureau (IAB) Open RTB Working Group
• Interactive Advertising Bureau (IAB) GDPR (Transparency & Consent)
• Interactive Advertising Bureau (IAB) Blockchain Working Group
• Interactive Advertising Bureau (IAB) OpenData Task Force

Enabling Self-service Predictive Analytics at Bidtellect

February 8, 2018 - Miami, FL (Data Science Salon Presentation)

https://www.slideshare.net/formulatedby/enabling-selfservice-predictive-analytics-at-bidtellect-a-case-study-87867854

Bidtellect Releases Forecasting 2.0: The Most Advanced Contextual Optimization Technology for Native DSP

June 19, 2018 - DELRAY BEACH, Fla.-- (newbridgesecurities.com) Bidtellect, a paid content distribution and analytics company, today announced the release of expanded contextual targeting capabilities as a part of their new Forecasting 2.0 solution. Forecasting 2.0 advances previous generation functionality and features a wide range of selectable targeting and allowability options, as well as a true bid landscape showing estimated volume and spend for one day at different bid prices.

Full article:  https://www.newbridgesecurities.com/news/MEDIA999/5622165237463510/

Lingua Programmatica: The IAB is trying to standardize ad tech's messy terminology

January 17, 2018 - New York, NY-- (Digiday) As the number of middlemen in the supply chain ballooned, ad buyers ended up getting reports that all use different terms to describe the same thing, leading advertisers to spend money on analysts to manually restructure data sets, said Bidtellect CTO Mike Conway, who sits on the IAB Tech Lab’s OpenData task force.

Full article: https://digiday.com/marketing/metrics-better-iab-trying-standardize-ad-techs-messy-terminology/

Former AOL Executive Mike Conway Named Bidtellect’s New Chief Technology Officer

DELRAY BEACH, Fla.--(BUSINESS WIRE)--Bidtellect, the content distribution platform built for marketers, today announced the appointment of Mike Conway, former AOL and Millennial Media Executive, as the company’s Chief Technology Officer. In his role as Bidtellect’s Chief Technology Officer, Mike will be responsible for overseeing all engineering and technology teams at Bidtellect and will report into Bidtellect Chief Executive Officer, Lon Otremba.

Full article: https://www.businesswire.com/news/home/20170720005092/en/AOL-Executive-Mike-Conway-Named-Bidtellect%E2%80%99s-New

S. MICHAEL CONWAY
Chief Technology Officer

P: 561-303-1204 
C: 443-902-0001

E: mike@bidtellect.com

The Purpose-Built, Buy-Side Native Advertising Platform with the Scale, Smarts, & Service to Deliver Superior Results